Event Details

Join us for a webinar with expert panelists from leading DFW agencies discussing the importance of creative and media working together. Creative and media teams are typically given the same campaign strategy brief to work from, but often times develop their strategies in a vacuum. What comes first, the creative or the media? What are ways that creative and media teams can work better together to create a winning client strategy?


12:00 PM - 12:10 PM
Opening Remarks
12:10 PM - 1:00 PM


  • Daniel Beaudoing (Creative Director of Keurig Dr Pepper Inc.)

    Daniel Beaudoing

    Creative Director of Keurig Dr Pepper Inc.

    Daniel Beaudoing is the Creative Director at Keurig Dr Pepper working on their portfolio of brands. Prior to joining KDP, he was the Creative Director for local agency, Firehouse.

    Daniel spent the bulk of his career on the agency side in Copywriting for The Richards Group, The Marketing Arm, Concussion and GCG Marketing.

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  • Steve Governale (Vice President of Media at Camelot Strategic Marketing & Media)

    Steve Governale

    Vice President of Media at Camelot Strategic Marketing & Media

    Steve Governale is a veteran of the digital media and marketing industry. He brings diverse perspective having worked inside agencies, brands and at some of the largest media platforms in the world.

    At Camelot, Governale leads several client relationships, defining cross-channel strategic priorities and go-to-market approach. Steve also participates in new business development on behalf of the agency.

    Prior to joining Camelot, Governale led Snapchat’s business relationships with top brands across Texas and the south/central US region, including Frito Lay, AT&T, Exxon, American Airlines, 7-Eleven and many others.

    Steve also spent 5 years at Facebook, where he led sales efforts focused on the Quick Serve Restaurant vertical. Governale worked closely with global brands including McDonald’s, Starbucks and YUM! Brands to help drive business growth and positive ROI through advertising on the Facebook platform.

    Prior to Facebook, Governale led digital media strategy for AT&T. In that role, he was responsible for developing and executing digital strategies for the Consumer Mobility, Home Services and SMB lines of business.

    He began his career at Starcom in Chicago (Publicis Groupe), where he was among the first dedicated digital strategists and went on to found SMG’s first search marketing business unit, SMG Search.

    Steve lives in Dallas with his wife Allison and daughters, Grier and Ellis.

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  • Ed Johnson (Group Creative Director of The Marketing Arm)

    Ed Johnson

    Group Creative Director of The Marketing Arm

    Ed is currently a Group Creative Director at The Marketing Arm in Dallas, TX, overseeing a multidisciplinary creative team across all aspects of the the Goodyear account. Previous to that he enjoyed freelancing for multiple agencies in Dallas and New York, as well as working at The Richards Group, DDB, and Bozell.

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  • Steve Smith (CEO of Firehouse)

    Steve Smith

    CEO of Firehouse

    Steve Smith is CEO and co-owner of independent agency Firehouse. A veteran of the firm, he served as Firehouse's chief strategist before taking over the reins.

    In his early days at the agency, Steve helped lead a deliberate shift in focus for Firehouse, from a promotions-centric shop to a brand agency doing strategy, creative and media work for national and regional clients.

    Having built the agency's media and strategy teams, he has experienced firsthand the challenges of marrying creative and media. While some of his favorite Firehouse work does it well, he's the first to admit it's impossible to catch lightning every time.

    Prior to Firehouse, Steve's agency background included stints at Publicis, Temerlin McClain and McCann Erickson Southwest, to name a few. His brand experience spans categories including CPG, automotive, retail and insurance.

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  • Ashley Watson (Chief Marketing Officer at Commerce House)

    Ashley Watson

    Chief Marketing Officer at Commerce House

    It’s not often someone begins their advertising career in business development, but Ashley’s anything but typical. Just three months into her first job, she negotiated her first client/agency partnership. As a Principal at COHO, she heads business development and manages the digital and social media teams. Her background in strategy and planning provides a unique perspective as she approaches new opportunities.

    Ashley came to CoHo via LA, where she led strategy on some of the world’s most dynamic brands—Audi, Nissan, Infiniti, Fatburger, Bosch home appliances, VCA Animal Hospitals, SKYY Vodka, and World Gym, to name a few. Ashley’s personal and professional life come together while navigating grocery aisles and menus with celiac disease. It isn’t easy today, but doing it before few outside the medical community had even heard of it is even more challenging. But that’s Ash. Her life depends on her diligence—something she brings to bear on all aspects of it. Even work. She explores intrepidly—in search of what is exactly right for all of us.

    Ashley never stops moving. Whether chasing her young children or her youngish husband, competing in semi-pro ballroom dancing or heli-skiing in her favorite place, Jackson Hole. She played Division I soccer at SMU, helping her team win four straight conference titles. And also completed degrees in advertising and psychology.

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Standard Price $10
Member Price Complimentary